SEO Audit: What You Need To Know
Many people think they understand SEO, but when put to the test with an actual SEO audit, they may be surprised If you want to boost your search engine ranking, the first thing you need to master is an SEO audit. A thorough SEO audit is essential for your business. It will help you examine the possible issues affecting your website’s performance in Google. This blog shares more information on an SEO audit and how to do it.
What Is an SEO Audit?
An SEO audit reviews your website’s performance and how it compares to industry standards, competitors’ websites and best practices. The audit will identify potential issues, opportunities and recommendations for improving your site’s performance in organic search results.
How To Do an SEO Audit
Many different types of audits can be conducted on websites. Some audits focus on technical issues like page load speed or mobile friendliness, while others focus on content or link-building issues. Here’s a look at some common areas that are part of most SEO audits:
Examine Your URL Structure
Ideally, you want a single URL for every page on your website. This will make it easier for search engines and visitors to find the right content. If you have multiple URLs for one page, it’s usually a sign that your site has some technical problems that need fixing. An excellent example of this will be if you have a blog post with multiple versions of its title tag or meta description.
The good news is that there are tools that can help you identify issues like this. These tools let you see whether any links on your site point to pages with different permalinks (the URL format used by WordPress). You can also use them to determine whether any links are blocked by robots or not crawled at all by Google.
Use the Right Keywords
Keywords are the words or phrases people type into search engines when searching for information related to your business. For example, if you own a restaurant and want people to find it online, you need to use keywords that people might use when looking for restaurants in your area, like “best steak” or “best burger”. If you don’t know what keywords people might use when searching online, ask yourself: What are my customers asking me? What do they want to know? What do they need help with? Once you know which keywords your customers are searching for, you can create content around those topics, optimise your website for those keywords and then track the results.
Check Your Backlinks
The most important thing to check is your backlinks. These are links from other websites which point back to yours. The more high-quality backlinks that you have, the better your rankings will be in search engines like Google and Bing. If there are any broken links or no follow tags on them, then they won’t count towards your site’s SEO score. You should also check for any duplicate content issues on your site; this could cause negative rankings in search engines and lost traffic due to user experience issues.
Look at the Competition
You should look at your competition and see how they’re doing it. That’s because they’re doing some things right, which you can learn from and apply to your site. Check out their content quality, design, layout and use of keywords and see how you can improve your website through an SEO audit. This will give you an excellent idea of how they’re ranking in search engines like Google and Bing.
Check Mobile Friendliness
Check your site on different devices (mobile, desktop) and ensure it looks good on all of them. If you know that most people who visit your site use mobile devices, then optimise your site for mobile devices first and then desktop computers. You can also check Google’s Mobile Friendly test to see if your website meets their standards.
Track Current Organic Rankings
This is the most crucial step in any SEO audit. You need to know where your site currently ranks for top-performing keywords. If you know where your site ranks, everything else is worthwhile because you cannot know if anything you do will impact your rankings.
Conclusion
You have a lot to figure out when entering the world of search engine optimisation, and an SEO audit is where it all starts. You could have an impressive website, but you need to ensure it’s properly optimised for search engines to appear in the rankings. The good news is that this blog post has provided valuable information on what all you need to know about SEO Audit.
