Undoubtedly, search engine optimisation (SEO) is a powerful online marketing channel. It can drive brand awareness and traffic, but what if you could use SEO to generate direct sales? You may already realise how important search engine optimisation is to your business. You may need to realise that it can directly increase your sales. If you are thinking of buying some keywords and are wondering if it’s a good idea, please read on and find out the seven secrets to getting more sales through SEO for your business.
1. Use Long-Tail Keywords
There has been so much talk about long-tail keywords and how they can help improve your rankings on Google. The term “long-tail keyword” refers to a phrase longer than two or three words. It’s important because it helps you rank higher in search engines like Google or Bing when they search for a product with specific characteristics rather than just one word like “blue shoes.” For example, if someone searches for “blue shoes,” thousands of websites will appear in the search results, most of which sell blue shoes. But if someone searches for “blue suede dress shoes,” only a few sites will come up that sell those shoes, including yours!
2. Use Proper Headings on Web Pages
One of the very best ways to get people to click through to your website is by using clear, descriptive headlines. You don’t want people searching for information about you or your business only to find a page without information about what they’re looking for. Ensure all of your web pages have a brief description or title, followed by an informative paragraph or two that details what you do and where you fit into the marketplace.
3. Add Alt Tags to Images
The alt tag is an HTML attribute that allows you to add a description for an image on your site. This description will appear in Google Image Search when someone searches for an image with no text description. An alt tag is also an accessibility tool for people with disabilities, allowing them to see what the image contains instead of just looking at it.
4. Utilise Testimonials
If someone has bought from you and enjoyed their experience, it only makes sense that they’ll be happy to leave a review. You can utilise these reviews by displaying them on your site or linking them to blog posts and social media updates. Testimonials are one of the most common and most effective forms of content marketing. They’re also great for SEO because they add credibility when someone searches for information about your business.
5. Produce Quality Content
The key to success in your SEO campaign is producing quality content that will appeal to users. If people find your content valuable and useful, they will share it with others who may be very interested in what you have to offer. Also, Google gives more weightage to websites that have high-quality content as opposed to those that don’t. So make sure that all the articles on your site are well-researched and written by experts who understand their subject matter. The best way to produce quality content is to be an expert in your field. If you’re not an expert, then become one. Read books, attend conferences and seminars, talk to others in your industry, get their insights, etc.
6. Use a Mobile-Friendly Design
The mobile web has become the most popular method of online browsing, and it will only continue to grow. Google has announced that mobile searches have overtaken desktop searches as a percentage of total searches on Google. To ensure your website is mobile-friendly, use a responsive design that adapts automatically to different screen sizes.
7. SEO Is a Long-Term Strategy
It’s important to note that the Internet is constantly changing. What works today may not really work tomorrow, so you must keep up with new developments and keep your website up-to-date concerning SEO. SEO is a long-term strategy, so expect results quickly. It takes some time for search engines to index pages and ranks them accordingly, so don’t expect results within days or weeks; it can take months before you start seeing any real difference in traffic from search results pages (SERPs).
Conclusion
With over half of the people turning to search engines before they purchase, search engine optimisation is becoming increasingly important for getting your products noticed and sold to customers. SEO can be a powerful tool for your business, but it can be challenging to get right. It takes so much time, effort and research to actually get the most out of it, and a strong website already ranks on its own accord. However, if you need help figuring out where to start or what to do to start ranking on the first page, then a digital marketing agency could be your best bet. Just make sure you go into it with realistic expectations.
