Generative Engine Optimisation: Why Australian Businesses Can No Longer Afford to Ignore GEO in 2026
The search landscape has shifted beneath our feet, and for Australian businesses still anchored to 2023 strategies, the ground is moving faster than most realise. Google, ChatGPT, Perplexity, and a growing number of AI powered search tools are no longer simply returning a list of blue links. They are synthesising answers, forming opinions about your …





